KEYBEE & JUNO

In the 4th semester a major focus was on the course Project Management, in which a fictitious advertising agency was set up as a group project to promote a fictitious product.

I was able to learn many aspects of project management there, for example how to set deadlines effectively, manage team members and work together on designs.

In the project group, I was head of the design team and therefore had a lot of responsibility, especially regarding the corporate design of the agency & the product. We iterated a lot on different designs to finally present them in a big final milestone presentation.

agency logo design
product logo design
product logo concepts
concept for use cases for Juno app

Our agency was called Keybee and a modern yet playful hexagon design was chosen for the logo and corporate design. For this purpose, a word and figurative mark as well as several versions of presentation templates were designed.

The product we promoted was Juno, an app with AI support for quickly finding suitable hotels and effectively planning vacations. We also designed the colors, word and figurative mark for this product.

I also created several After Effects animations to simulate a chat with the Juno AI. A video of it can be seen here: